What exactly is an Im-BEE-bO, anyway? Why are we so unique?

The name, IMBIBO, (pronounced im-BEE-bO) is derived from Latin, meaning to think-up, or to conceive new thoughts. It is from this name that our customers will be empowered with the ability to develop their creativity of our new processes, and the ability to release their imagination.

Imbibo has recently launched a new subsidiary, myTEGO, Inc. This company was created to market and produce the TEGO brand of custom covers for all portable electronic devices.

Imbibo, Inc. is a consumer products company that was created to leverage significant opportunities in the mass consumer industry. Imbibo has generated a business strategy by combining several previously unrelated technologies and concepts, and applying them in a new and innovative manner for the mass market.

Imbibo’s offerings allow the embodiment of consumer’s personal tastes and perception of themselves into their products. Imbibo provides this through the ability to create and design these personal products, on-demand (without the use of extensive inventory), in a stimulating and entertaining environment. Imbibo is more than just a consumer products company however; the process of delivery and creating the Imbibo products is as much a part of the end product itself.

Imbibo was created by the founders in the summer of 2002, after an intensive, multi-year search and analysis of consumer trends and technological developments, and the merging of such. The discovery of various discontinuities from this analysis in the consumer marketplace led the founders to conclude that a viable and profitable business could be created from what was discovered and could be leveraged substantially in the marketplace.

Imbibo believes that product development is an integral part of a successful business; validation by the consumer in the early stages of product introduction is crucial. Imbibo’s product development path is continuous and is always subject to experimentation and validation by the consumer. It is based upon a clear model, afterwhich market experimentation begins. Imbibo’s first excursion into the consumer marketplace was through a retail test kiosk where various products were introduced. Out of this the Tego was developed, which is a customizable cover for practically any electronic device, including cell phones and MP3 players. Imbibo has since applied for patents with this new and unique product.

The name Imbibo is itself a whimsical and fun play on the Latin word Imbibo, which in fact means to think up and to conceive new thoughts. This name and connotation is an integral mentality of the company. Importantly as well, ‘Imbibo’ is a memorable word that can easily be used and repeated by its customers. The logo and the alliteration of ‘Imbibo’ reinforce the fun nature of the company and its products. Most importantly, it’s fun to say!